As one of the biggest success stories of retail in recent years (Superdry have experienced unprecedented retail boom), it’s safe to look to them as an example of how to get eCommetce right. Superdry use a combination of Locayta Freestyle Merchandising® services including Visual Merchandising and Guided Navigaion which have helped them to grow their following and online sales to more than 30 countries worldwide. Keep reading to find out how they did it.
Guided Navigation
An
intelligent navigation search is able to facilitate a speedy, slick and seamless shopper experience, as for the Superdry shopper, finding the correct product quickly and efficiently is paramount. To implement this, Superdry have employed Locayta’s techbology which allows customers to streamline their search options in mere moments and pinpoint their purchase with ease. The guided navigation
search engine technology from
Locayta, enables customers to personalise their search with options like size, category, colour and price. This
technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being displayed.
Superdry have acknowledged the critical importance of visual merchandising to drive sales. As a result, they have turned to Locayta’s technology which allows them to manually manipulate their displays quickly and easily. It also responds dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. Superdry can also manage the display of particular brands across their site as well as being able to schedule sequencing in advance for time sensitive promotions. This software is based upon a balance factor technology which is revolutionising visual merchandising across the web, not only for Superdry but also other clients including
Boohoo and
Tesco.
Implementing such technology discussed has been highly beneficial to Superdry as a business; customers enjoy a fuss-free purchasing experience whilst the brand itself has seen sales increase by up to 19%.
Some feedback…
Chris Griffin, Head of eCommerce said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”
If you want to know more about the features we have discussed above, you can visit www.locayta.com for a quick, FREE and easy demo here.
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